Our proven Beacon package includes everything you need to turn your blueprint for online learning into scalable digital products that have a big impact on you, your business and your clients.
The world is littered with well-intended online training that gets zero interest or no sales.
That’s because without the right help, many subject experts create online courses that struggle to get any attention, don’t add value to their clients or are a poor reflection of your brand.
Even worse, many simply don’t get built at all.
Beacon is our proven process that supports you through every step of the online course creation process. We’ll help you shape the right product for your business and together we’ll bring this to life.
Partner with us and we’ll unlock the power of your expertise, transform the lives of your learners and power your business to new heights.
Make a real difference to your clients, customers and audience.
Create online learning products that you’re proud of and that inspire, motivate and transform your learners.
Finally ship that online course you’ve always talked about.
As your online course partners we’ll work together to design, build and launch your product and support every step of the way.
Scale your business and transform your lifestyle.
Ensure your new online learning product is a commercial success from day one.
You have knowledge and skills that deserve to be shared with the world. But there are many different factors that affect how successful an online learning product will be.
As an expert in your specific field, you can’t be expected to know how to craft an engaging online experience, build a learning platform, or have clients lined up to purchase your course when it’s time to launch.
We solve this challenge with Beacon.
Having worked with many subject experts over the years, we’ve learned what works, what doesn’t and have captured this in our proven process.
When combined with our in-house design and build team, you have a powerful ally in your corner. Mix in your specialist knowledge, passion and desire for success, and amazing things happen.
“Creating an online offering had been in my plans for some time.
I had become increasingly of the view that there had to be a ‘better way’ of supporting people with finance training online and it all came together working with Candle Digital.”
Martin Mellor
Award-winning Finance Trainer
CEO
Beacon includes everything you need to validate your concept, design your online learning products, build them, run a pilot, prime your clients then launch your new offering to the world.
Building on the Blueprint we’ve identified in the discovery phase, together we’ll refine this further to create a learning experience that deserves attention.
You’ll have an innovative online product that will reflect your brand, gets sales and has a real impact on your learners.
We know what tech you need to deliver a world-class online programme.
We’ll build you a feature-rich learning system that will delight your clients and scale as your business grows.
We’ll guide and support you through the process of creating the content for your course.
We’ll help you turn your subject expertise into effective online training that engages your learners.
Bringing your product to market needs proper planning and strategic thinking to be a success.
With our expert support, we’ll ensure your course is a sure-fire success.
Kickstart your online learning project knowing you have the experts in your corner.
With an easy-to-follow roadmap, we’ll shape your ideas, bring your vision to life and help you integrate your product into your business. We’ve got your back.
We take care of all the technical aspects of the project – so you can focus on scaling your business.
Your learning platform will be hosted and maintained on world-leading infrastructure.
There are five crucial phases involved in turning your idea for online learning into a commercial success. Once we’ve worked with you in the ‘Discovery’ phase you are set to begin turning your concept into a tangible and validated product.
Click on the 
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There are many consultants and “online course experts” out there that can help you create your new product. But what sets us apart?
While many others know how to create online courses, they often have no track record of making ones that are a commercial success.
With our years of experience in bringing digital products to market, we know exactly what it takes to make your online learning offering stand out from the crowd.
We know that using DIY course platforms like Thinkific, Teachable, and Kajabi might be tempting, but the truth is, your course will end up just like everybody elses.
That’s why we build customized, powerful platforms that do exactly what you want them to. This way you can provide a truly different learning experience to your clients that scales as your business grows.
We don’t just sit on the sidelines and dish out advice. We’re in the trenches with you, working tirelessly to create, build, and launch your new product.
We’ll challenge you and hold you accountable, while making sure your online learning offering is a fantastic representation of what you’re all about.
We’ll get to know your business inside and out and design online learning products that’ll be the right fit for you.
When you work with us, you’ll have a personal relationship with a small team of experts who have a breadth of knowledge across strategic, learning and technical bases.
Beacon is for those that recognise they don’t have the skills, time or drive to turn their plans for online learning into reality all by themselves. They’re already working around the clock to serve their hard-earned clients!
They are also ambitious and want to create an offering that stands out – rather than another ordinary online course. They understand that commercial success lies in delivering a high-impact experience that your learners and clients care about.
They understand that a major project like this requires a significant financial and time investment. But with an experienced partner by their side – who can do the heavy lifting – their efforts will be rewarded.
Building anything of value takes time. But if wait too long, then the opportunity may pass.
We’ve found that creating, launching and refining a high-impact online learning product can take up to six months to get right.
However, that doesn’t mean you’ll be waiting this long for your new product to go live.
From our experience, you can expect to be running a pilot of your new online product anywhere from 12 weeks of commencing the Beacon programme.
This is dependent on several factors such as the quality and breadth of your existing materials, the scope of your new programme and your capacity to deliver any learning assets that we may need. We recognise that you already have clients and commitments to please, and that you’re also not interested in a immediate ‘quick fix’.
You may also want to choose a specific month to pilot and launch your product, which may affect when you choose to announce it to the world (no one will be interested around Christmas, for example).
After the pilot, we will reflect and refine your product before working together to promote your product more widely.
Beacon covers all the elements you need for us to build a high-impact, validated online learning product on a robust and scalable learning platform together.
After Beacon we provide a separate care package to ensure you flourish with your new product.
This includes strategic and technical support, such as hosting and software costs and our ongoing assistance in scaling your business.
Please contact us for full pricing details on Beacon and our care package.
There may be some additional minor costs to consider, such as a new domain name for your platform or any subscriptions for online services to help you run your business (for example a CRM).
While we do aim to include all production costs for your content, we do not cover any professional video shoots should you wish to include these in your course content. The vast majority of our clients choose to film themselves using video recording software (which we’ll support you on too).
If you choose to incur additional marketing activities, such as paid advertising, as part of your course promotion, then these are at your own expense.
Without going through the discovery process, it’s impossible to create great online learning products.
We have vast experience in working with subject experts, consultancies and training providers across a wade range of sectors and industries. Because of this experience, we can shine a light on key blindspots you have in your plans and help you avoid the classic mistakes many online course builders make.
If you don’t do this step, you could head down a blind alley very quickly – wasting time, money and opportunity.
As such, we require all our clients to complete the Discovery stage.
If you don’t do this stage, and skip straight to Build, you could be spending significant time and money creating something that people ultimately don’t want to pay for. It’s a common error many subjext experts make.
If you can’t attract enough interest in your product at this stage, how will you when your product has been built?
And if people aren’t interested, you know the proposition, concept and target audience needs further refinement before we’ve started building your product.
This key stage also arms you with key marketing assets you can use to prime demand throughout the Beacon process.
Upon completion of the Beacon programme and full payment of agreed fees, the intellectual property rights for the course content reside with you.
We retain all rights to the custom learning platform where relevant.
In short, no.
Creating a commercially-successful product requires more than just a learning system and some content.
We only work with those who are prepared to invest in the process and want to craft products that have real impact.
We have years of experience working with subject experts just like you. As such, we know what features your learning platform needs (and what it doesn’t!). We will customise and adapt the technology specifically for your requirements.
We’ll create a dedicated sales page for your course which you can integrate into your web site. We can integrate this with an ecommerce solution so you can sell access to your product online too.
In the Engage stage we will create a series of marketing assets you can use to drive interest in your product.
Identifying and creating the positioning for your new product is key to your success.
We’ll work hard with you to nail this so you can use this messaging across all your marketing channels and touchpoints.
Many of our clients share similar aspirations and are at similar stages in their journey.
We’ll aim to provide opportunities to connect with your peers and share your successes and challenges.
The best products are created when we work with you, rather than for you. There are things we can guide you on but ultimately these will still require your effort and involvement. By being involved throughout the project, you are more likely to get the results you want to achieve.
Your main role will be to create some aspects of the course content (with our support) and to work closely with your audience to test and refine your product and messaging.
This is a key project for your business, so expect it to demand a significant amount of your time.
Online learning products come in a variety of shapes, sizes, formats and durations. As part of the Discovery stage, we will identify a suitable scope for the first phase of your project together.
If you wish to add further courses after the beacon programme, we will work with you to identify any additional investment required for this.
We provide a comprehensive care package as part of the Scale stage of Beacon to ensure you get the most from your investment. We continue to work with you strategically to ensure you stay on track and capitalise on the online products you have created.
We’ll also proactively maintain and update your learning platform so you can focus on scaling up, rather than being bogged down in technical headaches.
We only take on a small number of new clients each year to ensure they get the time and attention required to make your project a success.
Arrange a call with us to get the ball rolling.