The Future of Subject Expertise in a GenAI World

Is Expertise Under Threat from AI? Not If You Play It Right.

The rapid rise of generative AI has sparked plenty of bold predictions about the future of expertise. With tools now capable of producing convincing content, answering complex questions and even mimicking expert voices, it’s easy to see why some are questioning the role of true subject experts.

But here’s the thing: AI isn’t replacing expertise. It’s amplifying those who know how to use it best.

In this video, I explore how AI is already reshaping expertise-based businesses and, more importantly, how you can stay ahead of the curve. This isn’t about keeping up – it’s about getting ahead and carving out a space where your experience, insights and unique perspective can shine.

What you’ll learn:

• Why context, not just content, will define the next era of expertise
• How to showcase your credibility in an AI-driven world
• Why niche positioning and deep connections will set you apart
• The power of “spiky” opinions and leading from the front
• How to treat AI as your ally, not your competitor

Whether you’re a coach, consultant, trainer or any kind of subject expert, now is the time to lean into what makes your expertise truly valuable and use AI to elevate it.

Andy Jack

Andy loves helping subject experts, authors, speakers, coaches and key persons of influence to monetise their expertise with online learning. When not on his laptop, he'll usually be found up a mountain!